Only worth it if you’re perfect: why L’Oreal’s attitude is damaging to us all

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Last month, beauty blogger Kadeeja Khan, aka @emeraldxbeauty on Instagram, claimed she was fired from a L’Oréal project for having “skin issues”, according to their statement. Khan was understandably distraught when she was informed of the bad news via email. She called out L’Oréal publicly on Instagram, saying “I’m already use to ‘trolls’ trying & […]

Lost Looks: ’90s Grunge

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Music and fashion have always been big influencers in our world. The way we dress, how we act, what we listen to, their reach is endless. But is there a connection between these two trendsetters? Can what we listen to stretch even further into our style and look? The purpose of this series is to […]

Q & A with Emer Rutherford from Penneys to Prada

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This issue Irish Blogger and YouTuber Emer Rutherford answers our must know questions on the hottest summer trends, social media pressures and even adds some advice for budding bloggers. Take notes! Q: What inspired you to start your blog? A: As I was finishing school and going into a computer degree, I knew I wouldn’t […]

Makeup hacks to look stress-free during exams

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It should go without saying that you should get at least 8 hours sleep, eat healthily, take time to relax and wash daily during the exam period… however, we all know that’s all going to go out the window come the first week of our exams. Although we may not feel so great at this […]

Mom jeans on the rise

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Mom jeans are making a comeback. What next, Grandma crop tops?  Maybe give it a couple years. Wave goodbye to skinny jeans and distressed designs, mom jeans are the new sheriffs in town. No longer will our leg circulation be cut off by the restriction of skinny jeggings, so long are the days of low rise style trousers.  […]

Feminism should not limit your wardrobe choices

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Words can be fickle things. At first glance, they may seem innocuous and uncontroversial, a tool of language with a simple meaning. However, it soon becomes clear that these tools can be taken hold of, modified and put to a different use. Whole other meanings can be conveyed and inferred through this manipulation of language. […]

Lost Looks: 80s New Wave Craze

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This week’s Lost Looks musical genre is difficult to sum up in a single word. Composed using an array of genres and instruments from electro to punk with guitars and keyboards, “new wave” was a genre like no other. New wave’s musical origins date back to the late seventies but its real popularity began in […]

Styled by the stars: Aries

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Hello Aries, it’s your month! Focus on your personal development and aiming for the stars. Be daring, be you. Your fellow Aries sisters Emma Watson, Lady Gaga and Reese Witherspoon ignite passion among many women worldwide, and you should follow in their footsteps. Enjoy this month and do it in this stylish number, ideal for […]

Lacoste replaces iconic crocodile logo with 10 endangered species

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In an effort to raise awareness for endangered species, sports fashion brand Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts. The purpose of this new design is to bring attention to the global state of biodiversity. The species represented on their polo-shirts […]

Lost Looks: 50’s Rock ‘n’ Roll

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Rock ‘n’ Roll was a phenomenon like no other. Loved by teenagers as the music of a generation and loathed by parents and religious figures alike, it brought rebellion and sex appeal, not forgetting some pretty slick hairdos. It gave a song to a voiceless generation and has stayed that way ever since. Socially, musically […]