Q & A with Emer Rutherford from Penneys to Prada


This issue Irish Blogger and YouTuber Emer Rutherford answers our must know questions on the hottest summer trends, social media pressures and even adds some advice for budding bloggers. Take notes!

Q: What inspired you to start your blog?

A: As I was finishing school and going into a computer degree, I knew I wouldn’t be doing much writing and as it’s something I love to do, I started my blog to keep it up.

Q: Has social media impacted how you blog /upload to your new YouTube channel?

A: Not really. I think social media is great to inspire you, but I think it’s very important to have your own style and identity both in blogging and YouTube.

Q: You have 35.7k Insta followers and still growing! Do you ever feel pressured to upload content to Instagram regularly, or to a certain standard?

A: I sometimes do feel pressure, but that’s when I know I need to take a step back and maybe a few days offline. I think you should always enjoy social media and it should never been too serious.

Q: What are your top tips to getting the perfect OOTD photo?

A: Take 100 more photos than you think you need, it’s all about the options!

Q: What are the spring summer trends you are most looking forward to?

A: Lots of tropical prints and bright colours. I’m just very excited to wear skirts and dresses again!

Q: Who is your style icon?

A: I don’t think I have one particular ‘style icon’. I love to take inspiration from so many different people with all different styles and use that to create my own style.

Q: Wardrobe essential? We all have one!

A: Has to be a good biker jacket, they’re just so easy to throw on over any kind of outfit, be it dressy or casual.

Q: What advice do you have for any budding bloggers?

A: Do it because you love it and have patience. I think if you’re getting into blogging because you want hundreds of followers or loads of free stuff straight off the bat, you’re going to be sorely disappointed because it takes a lot of time and hard work to build any sort of following.

Q: What can we expect next from you?

A: I honestly don’t know! I’m finishing up college at the end of April and I don’t really have much of a plan after that which is actually kind of exciting.

Find Emer on Instagram @penneystoprada, follow her blog penneystoprada.com and her new YouTube channel Emer Rutherford – Penneys to Prada.

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By Amy McMahon

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